تبلیغات
تیم ترویج زبانشناسی - نماد تیم ترویج، برگ شبدر، و استعاره فرهنگ مدیریت سازمان شبدری

تیم ترویج زبانشناسی

دکتر مسعود بینش در مقاله ای در نشریه مدیریتی تدبیر، شماره 217 خرداد 89 ، به 4 استعاره در فرهنگ غربی مدیریت اشاره کرده است، که نخستین آنها استعاره فرهنگی سازمان شبدری است :

" گیاه شبدر ، استعاره از سازمانی است که هر برگ آن معرف یک گروه از افراد با مهارتها و تواناییهای خاص است".

زمانی که برگ شبدر را به عنوان نماد تیم ترویج انتخاب کردم، هیچ ایده ای در این خصوص نداشتم و این انتخاب ناخودآگاه بود، شاید هم غریزی. ولی تا جایی که به یادم مانده است، رنگ سبز آن، فرم ساده و صریح آن، و همینطور پهن بودن آن به اطراف که استعاره از ترویج بود، در این انتخابم بی تاثیر نبود.

ازین تصادف شیرین خوشحالم.

وهاب کریمی

مسئول ارتباطات علمی تجاری و موسس تیم ترویج زبانشناسی

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